A property video is worth it when you want to sell a home that is difficult to capture through photos alone — such as large, open-plan properties, homes with an unusual layout, or houses in an attractive neighborhood. A video gives potential buyers a realistic sense of the space, the atmosphere, and the surroundings, which leads to more targeted viewing requests. In this article, we answer the most frequently asked questions about property videos, from what they show to how buyers can make smart use of them.
What does a property video show that photos can’t?
A property video conveys the spatial experience, the flow, and the atmosphere of a home in a way that still photos simply cannot. While photos capture individual moments, a video gives you a sense of how the rooms connect, how large a space truly feels, and how light moves through the home.
These are the specific elements a video communicates well — and photos don’t:
- Spaciousness and proportions: A camera moving through a room gives a far better sense of the actual dimensions than a static image.
- Flow and layout: Buyers can see how rooms connect to one another without having to visit in person.
- Atmosphere and natural light: Moving footage shows how daylight travels through the home throughout the day.
- Immediate surroundings: A brief exterior shot shows the street, garden, or view in context.
For homes with an open floor plan, high ceilings, or distinctive architecture, this makes a real difference. Buyers who watch the video arrive at viewings better prepared — or decide sooner that the property isn’t right for them. That saves you, as the seller, unnecessary wasted time.
How is a property video made?
A professional property video is produced by a real estate photographer or videographer who films the home using a camera on a stabilizer, along with a drone for exterior shots. The process consists of a filming day followed by post-production, during which the footage is edited into a smooth video typically one to three minutes long.
In practice, the process looks like this:
- Preparation: The home is styled and tidied. Good lighting and a clutter-free space make a significant difference to the final result.
- Filming: The videographer moves through the home with a stabilized camera, capturing each room from multiple angles. Outside, drone footage is often captured to provide context.
- Post-production: The raw footage is edited, color-corrected, and sometimes accompanied by music or a voice-over.
- Delivery: The video is delivered in a format suitable for Funda, social media, and other sales channels.
The filming day typically takes one to two hours, depending on the size of the property. Post-production usually takes one to three business days. Schedule the shoot on a day with good natural light for the best results.
What does a professional property video cost?
In the Netherlands, a professional property video typically costs between €200 and €600, depending on the length of the video, the location, the use of drone footage, and the videographer’s level of experience. Packages that combine photography and video are generally more cost-effective than booking them separately.
Here is an overview of the factors that affect the price:
- Video length: A short 60-second clip costs less than a full three-minute video.
- Drone footage: Aerial shots require a certified drone operator and add €100 to €200 to the price.
- Voice-over or music: Custom options cost extra, but royalty-free music is often included as standard.
- Package deal: Many real estate videographers offer combined packages that include photos, video, and floor plans.
Always compare multiple quotes and review the videographer’s previous work before making a decision. Quality varies considerably between providers.
When is a property video worth the investment?
A property video is worth it when you are selling a home that is difficult to convey through photos — such as a property with an open-plan layout, multiple floors, a large garden, or a distinctive location. For higher-priced properties, the investment in video also tends to pay for itself quickly.
A video adds less value when the property is small and straightforward, and photos already give a complete picture of the space. In that case, a video provides little additional information for the buyer.
Situations where a property video clearly pays off:
- Properties priced above €400,000, where buyers have higher expectations of the presentation
- Homes with distinctive architecture or an unconventional layout
- Properties in an attractive neighborhood where the surroundings are a selling point
- Homes being marketed to international buyers who cannot visit in person
In the Amsterdam region, where properties sell quickly but international buyers are also active, a video can make the difference between securing a viewing from abroad or receiving no interest at all.
How can you use a property video as a buyer in your search?
As a buyer, you can use a property video to make an initial shortlist without scheduling a viewing right away. By watching the video carefully, you can filter out properties that look appealing in photos but don’t actually meet your needs in practice.
Here is how to get the most out of a property video as a buyer:
- Pay attention to the flow: Watch how the rooms connect and whether the layout is practical for your situation.
- Assess the sense of space: A video gives a more realistic impression of the actual dimensions than photos do.
- Look at the surroundings: Drone footage or exterior shots show the street, the garden, and the immediate neighborhood.
- Note your questions: Anything the video doesn’t answer, bring with you to the viewing.
A property video doesn’t replace a viewing, but it helps you visit only the homes that are truly a good fit. That saves time and increases the likelihood that your viewings lead to a concrete offer.
How we help you sell your home
At Urban Homies, we guide you through the entire sales process — from the initial valuation to signing at the notary. We develop a targeted marketing strategy and take care of the professional presentation of your home, including photography and videography where it adds real value. This ensures your property stands out to the right buyers, both locally and internationally.
What we take care of for you:
- Valuation and market analysis based on current data in your area
- Professional photography and, where desired, a property video
- A tailored listing for Funda and other channels
- Support during negotiations and throughout the entire legal process
Want to know what your home is worth and how we approach the sale? Visit our sales guidance page or get in touch with us for a no-obligation conversation.
