A real estate agent guides you through every step of the selling process: from valuation and marketing strategy to negotiations and the transfer at the notary. You hire an agent to represent your interests, achieve the best price, and handle the paperwork correctly. Below, we answer the most frequently asked questions about what you can expect from a selling agent.
What are the responsibilities of a real estate agent when selling your home?
A selling agent takes charge of the entire process of selling your home. It starts with the valuation and ends with handing over the keys. The agent represents your interests exclusively as the seller and never acts for both buyer and seller in the same transaction.
The main responsibilities of a selling agent include:
- Valuation and determining the asking price
- Developing a marketing strategy and writing listing descriptions
- Arranging professional photography and, if needed, a floor plan or video
- Listing the property on relevant platforms and channels
- Organizing and conducting viewings
- Negotiating with potential buyers
- Drawing up or reviewing the purchase agreement
- Guiding the process through to the notary
A good agent is your point of contact throughout the entire process and keeps you informed of every development.
How does a real estate agent determine the asking price of a home?
A real estate agent determines the asking price based on a thorough market analysis. This involves looking at recent sale prices of comparable properties in the area, the condition and location of your home, and current market conditions. The goal is a price that is realistic and delivers the best return for you.
Specific factors that influence the valuation include:
- Comparable sales: What have similar properties sold for in recent months?
- Property characteristics: Square footage, layout, year of construction, energy rating, and condition
- Location: Neighborhood, accessibility, amenities, and planned developments in the area
- Market demand: Are there many or few comparable properties currently available?
An asking price that is too high puts buyers off and can lead to a longer time on the market. A price that is too low leaves money on the table. An experienced agent finds the right balance based on data and local market knowledge.
How is a property marketed and presented?
Marketing a property begins with a strong visual presentation. An agent arranges professional photography, writes a compelling listing description, and places the property on relevant platforms. The goal is to reach the right buyers and make a great first impression.
An effective marketing campaign typically includes:
- Professional photos and optionally a video or 3D virtual tour
- A floor plan that clearly shows the layout
- An engaging listing description that highlights the property’s strengths
- Placement on major platforms and additional channels such as social media
- Optionally, a “for sale” sign at the property
The presentation largely determines how many viewings you receive. Properties with professional photos demonstrably attract more interest than those with snapshots taken on a phone.
What does a real estate agent do during viewings and negotiations?
During viewings, the agent guides potential buyers through the property, answers questions, and gauges their level of interest. With serious candidates, the agent initiates negotiations and safeguards your interests as the seller throughout. The agent advises you on offers and helps you close the best deal.
Viewings
The agent schedules viewings at times that work for both you and the interested parties. During the tour, the agent presents the property in a professional manner and identifies which buyers are genuinely serious. Afterward, you receive feedback on their reactions.
Negotiations
Once an offer comes in, the agent advises on strategy: accept, decline, or make a counteroffer. The agent negotiates on your behalf regarding the price, but also on terms such as the completion date and any conditions for withdrawal. A skilled negotiator knows when to hold firm and when to show flexibility.
What does a selling agent cost?
The cost of a selling agent typically consists of a commission: a percentage of the final sale price, usually between 1% and 2% excluding VAT. Some agents work with a fixed fee. Any cost arrangements should always be confirmed in writing in advance.
When comparing costs, keep the following in mind:
- Commission vs. fixed fee: A commission ties the payment to the result; a fixed fee is independent of the sale price
- Additional costs: Consider costs for professional photography, platform listings, or an energy certificate
- What is included: Always ask exactly what the agent provides for the agreed fee
Cheap is not always cost-effective. An agent who achieves a higher sale price more than earns back their commission.
Is a real estate agent required when selling a home?
In the Netherlands, private sellers are not legally required to use a real estate agent when selling their home. You are free to sell a property yourself. Nevertheless, most sellers choose to work with an agent because of the market knowledge, professional network, and legal certainty that a professional provides.
There are situations where using an agent is strongly recommended:
- You are unfamiliar with the selling process or the local market
- You want to list the property on Funda (this is only possible through an NVM-, VBO-, or VastgoedPRO-registered agent)
- There are legal or tax aspects that require specialist knowledge
- You want to maximize your return and negotiate from a position of strength
In complex situations — such as a property with ground lease, a homeowners’ association, or a special designation — professional guidance is particularly valuable in preventing mistakes and delays.
How we help you sell your home
At Urban Homies, we guide you from start to finish when selling your home. We begin with a personal strategy consultation and a thorough valuation based on current market data. We then take care of the complete presentation: professional photography, a compelling listing description, and placement on the right channels.
What you can expect from us:
- A dedicated ‘homie’ as your personal point of contact throughout the entire process
- Professional marketing and a tailored valuation
- Support during viewings, negotiations, and the purchase agreement
- Collaboration with notaries and legal specialists where needed
- Aftercare following the transfer at the notary
Want to know what your home is worth or how we approach your sale? Visit our selling agent services page or get in touch directly for a no-obligation conversation.
